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It depends on your content goals, audience, and why your audience is searching for information (their “search intention”).
A content strategy should address both short-term and long-term content needs. Let’s take a closer look at these factors and decide the length of each blog post.
Is it really important to consider the length of a blog post?
But that doesn’t necessarily mean longer posts are better. Your search intent should be the primary determinant of the length of your blog posts.
This means you should give the blog post length most relevant to your audience.
Your primary goal is to answer the questions of your audience. This requires you to get to know your audience and provide the information they require.
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The Best Blog Post Length to Use for Different Content Types
Our research shows that articles of 3,000+ words attract the most organic traffic. Other metrics, like social shares, follow a different logic.
Let’s look at the length of a blog post based on certain blog post types.
Is there a blog post length that is ideal?
These are just guidelines.
Your content quality and the depth of your coverage are key factors in your success, but not necessarily your length.
To illustrate, let’s say we type “how to scale startup” into Semrush’s Keyword Overview tool. Integrio’s blog post ranks first.
We can see 1997 words if we do a word count.
The Sloan School of MIT Management published the second list at 554 words. However, it is 75% shorter.
The third is from RingCentral and contains more than 3,200 words.
This shows how long your blog posts can be, but they still rank well in search engines.
Three Steps to Determine the Length of Your Blog Posts
We have already mentioned that the length of a blog post depends on various factors. This section will explain how to get there.
- Establish your goal
Content marketers who are great at writing blog posts don’t just start writing them; they invest their time in strategic planning.
Begin by defining your blog post’s purpose and evaluate how it contributes to your larger business goals.
Without a clear goal, you may end up writing content for the sake of not generating any business results.
Many goals can be used in blog posts.
Search engine results page ranking high
Get shared on social media
Generating leads and conversions
After announcing a new product launch, it is possible to get trials
Knowing the purpose of your blog post will allow you to make the first considerations about the content length.
Ranking on Google may require detailed answers to questions, while product announcement articles should be concise.
