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Before you start: do keyword research
Before you begin writing, you need to do a keyword search. You must first determine what words your audience searches for to dominate search results. These are the topics you should write about and the keywords you should use in the text.
Once you have completed your keyword research and compiled a list of focus keywords for writing about, it is time to start writing. These are five tips to help you create a great blog post.
Tips for writing SEO-friendly blog posts
Your blog post must be well-written. Many bloggers start writing and typing whatever they can think of when creating a new blog post. This may work well for those with natural writing skills, but it may not be the best approach for others. These are the rules I follow when I create a blog.
Before you write, think!
Before you begin, consider the message of your piece. What message do you want your readers to take away? Or what central question are you trying to answer? What is the purpose of your article? What do you want the readers to do at the page’s end? Before you start, write down these questions and consider people’s search intent. Looking at search results is a great way to gain insight.
Design a structure to support your post
Create a clear structure to write an SEO-friendly and readable blog post. You should include these elements in every post:
- Introduction in which to introduce your topic.
- A body is an area in which the main message is written.
- A conclusion summarizes the main ideas and a conclusion.
Write down in a few sentences what you want to write about each section. Now you have a summary of the post. This will allow you to create a well-structured and readable blog post. Now it’s time to start writing.
Use headings and paragraphs
Although everyone uses paragraphs, not all people use them well. You shouldn’t just start every sentence on a new page because it looks nice. Also, try not to make them too long. Each paragraph should have its idea and subject. Consider the main idea behind each paragraph. This main idea should be summarized in one sentence. If this is not possible, or you need more sentences to illustrate the main idea, you can add more paragraphs.
Proper headings help readers understand the content of a particular section of your text. Subheadings are a great way to help people navigate your articles. Subheadings make it easier for readers to scan your page and help clarify the structure of your articles. These subheadings are important for readability and search engine optimization. It’s also why I recommend using your keyword within some subheadings. It would be best to use some because using your keyword in every subheading will make it unnatural and clunky. This will discourage people from reading any further.
Use transition words
Using transition words, people can scan your text to understand the relationships between paragraphs and sentences. Let’s take, for example, the three main reasons people should buy your product. Signal words such as ‘first of all,” secondly, and ‘finally should be used. Your readers will also notice ‘however,’ similarly, and ‘for instance’. The reader will immediately notice that a conclusion follows words such as ‘to summarize’ or ‘in brief’. Transition words help to structure your text.
Use similar keywords
Your article will be less appealing to readers if it is filled with your focus keyword. This can also affect your ranking. Google is becoming smarter and wants you to create content that people will love. Google doesn’t require you to use your focus keyword in every sentence. It has other ways to analyze the content of your text. Google recognizes synonyms and keywords related to your focus keyword to help it understand your text. Use synonyms and similar keywords in your copy.
