Local SEO optimizes your online presence for local traffic, visibility and brand awareness.
Common tasks include:
Optimizing your Google Business Profile
Create content that is relevant to your local community
Local SEO benefits any business with a physical address or that serves a geographical area.
Here’s how a Google local search result looks on the internet:
More than 30% of Google search queries are related to location. This is a huge number of searches that are performed every day.
Local SEO is the best way to get your business on Google.
This guide will show you how to do local SEO.
How local SEO works
Google’s standard ranking factors are not enough. The local search algorithm uses 3 factors to find the best match.
Relevance (how close a result is to the query words used by a searcher)
Distance (how close Google thinks a user is from a business when they search)
Prominence (how Google views a company to its competitors).
Google then displays two types of search results for local searches.
The “local pack” (Google Maps, Business Profiles) and organic results.
The organic results are “normal” blue search results that we all know and love.
A map pack is a Google feature that displays the top local businesses and maps.
Google, for example, displays a local pack when you search “nutritionist miami” at the top of the results.
Below are the “regular organic search results.”
Google does not only show local results for queries that include a specific state or city.
Google will display local results if it believes your intent is local.
Even if the keyword doesn’t appear to be local.
Google will still show you a pack of local Los Angeles barbershops if you search for them in Los Angeles, for example.
How to Find Local SEO Keywords
Local SEO involves the research of keywords to find local products and services.
These keywords drive highly targeted local traffic to your website and bring more customers in your direction.
You will need to create a list of keywords people can use to find your local business.
These are just a few ways you can start.
Do your research on your competitors.
It is a great way to get ideas.
Semrush’s Organic Research tool is one of the best tools to help you do this.
Enter a competitor site in the input box and then click Search.