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This guide will show you how to obtain quality links that move the needle without getting a Google penalty. It was created with absolute beginners in our minds and packed with lots of practical advice you can immediately implement.
What is link building?
Link building refers to getting other websites to link to your pages. Its goal is to increase the authority of your pages in Google’s eyes so that they rank higher and receive more search traffic.
Why is link-building so important?
According to Google’s Andrey Lipattsev, links are one the most important ranking factors in Google. Links are a must if you want to rank your pages high in search.
Google and other search engines consider links from other websites as “votes.” These votes allow them to identify the page most relevant to a topic (out of thousands) that should rank high in the search results.
The answer to all problems is outside of links
For ranking well, links are essential. It is rare to rank pages with many links higher than those with few. Google ranks pages using more than just links.
If you have a lot of links linking to your site, but it ranks poorly, you might want to look at other ranking factors.
It is easy to build links using these tactics. These links are often of low value to Google. They may be flagged as spam in some cases.
These links don’t give you any competitive advantage. Your competitors can do the same if they manually place their links on a website.
This group of link-building strategies should be addressed. Each can be very beneficial to your online business, not just for SEO.
