admin 
SEO is still relevant if your customers continue to use search engines that return organic results.
So, why is it that people continue to say it is?
Let’s discuss this.
“I cannot rank the pages that I want to rank.”
SEO is often referred to as dead by people because it becomes increasingly difficult for them to rank the type of content they desire for high-volume keywords.
Let’s say, for example, that you sell air fryers. You would love to rank your category or product page for a term such as “air fryer,” right?
Ahrefs’ Keywords Explorer allows us to view the 2015 SERP for “air fryer.” This was possible in 2015. The top results for “air fryer” were all individual product pages.
However, if you look at the SERP today, it’s pretty different. Except for the Amazon product category page, all results are blog posts that list top picks.
What is the reason for this?
It could be that intent has changed over time. Google may be better at understanding search intent.
It doesn’t matter what; people searching for terms such as “air fryer” want product recommendations, not individual products. This is how Google ranks.
Is this a sign that SEO is dead?
No. It is just more difficult. To succeed in SEO, you must focus more on aligning your content with search intent than ever.
If you want to rank for “air fryer,” you will probably find it more accessible to rank a blog post listing top picks rather than a category or product page. A product category page is the best way to organize stainless steel air fryers.
“I can’t rank in certain niches.”
SEO is often criticized for being difficult to rank in specific niches.
Here’s an example of the estimated organic traffic for a niche site about health over the past few years:
Traffic fell off a mountain in 2018, as you can see. Traffic dropped from an estimated 240K monthly searches to almost zero.
This is not an isolated incident. In recent years, Google has been a major disruptor of traffic to niche websites.
