admin 
This is SEO, in my case. Over the years, I have worked with many top companies and brands. I know that there are both specialists and generalists in marketing.
Cannibalizing efforts among channels.
Undervaluing organic search as a channel.
Failure to effectively align SEO with other disciplines
This guide will explain why SEO should be part of your marketing strategy. I will also discuss how SEO can be incorporated with other disciplines, such as PPC and brand building.
SEO can help you reach strategic marketing goals
It can be challenging to get the buy-in for SEO investment. This can cause SEO to be underutilized in some businesses due to a lack of investment or implementation. Here are four reasons SEO deserves to be given the attention it deserves.
Clicks don’t cost anything extra
Many consider SEO to be an “always-on” channel. Getting started can require significant investment and patience before you see results. Once you rank well, traffic will be “free” (no extra cost per click).
SEO is not a way to lose all traffic in minutes. Paid advertising is a tap. You can change the amount you spend and the traffic you get on the fly.
Organic traffic is sustainable
SEO is a long-term business. It’s easier to get quality traffic overnight if you have the brand authority of Amazon or Wikipedia.
You can reap the benefits of a solid SEO strategy without having to spend money or reinvest. SEO is more like a trickle than a tap.
Your business’ survival or failure could depend on how much organic traffic you can generate. Marketing budgets can be cut during difficult financial times like recessions. This leaves PPC channels stranded. However, solid SEO foundations will ensure that you continue to attract users organically, even if your budget is reduced for a while.
However, I recommend doing something other than cutting back on SEO budgets. You can gain an advantage over your competitors by continuing your SEO efforts.
SEO is targeted
Organic search results are relevant to any query the user has searched for. This means you’re providing your users with the content they want through organic search. Although the algorithm may not always be perfect, Google ranks relevant organic search results excellently.
