Enterprises have the highest data demands. Enterprises also require high data limits and easy access via APIs to gain quick insights and reports on progress.
Popular enterprise SEO platforms
While many tools can be used for specific tasks, SEO platforms offer tools that can help businesses with a wide range of business needs. These are some of the most popular options:
These tools must do many different things, as I said. These are some of the most common tasks that they must cover:
Research on competitors
There are so many tools available and so many needs. How can you choose the right tool for you? Let’s take a look at the tools that many companies buy.
The typical shopping experience
Most enterprise companies will find the process of onboarding a new tool similar.
Identify your needs
What are your success criteria and goals?
Your SEO maturity will likely make this different. Visibility into rankings may be your goal. You may also have specific purposes, such as increasing traffic or ranking keywords in the top three spots.
You may have goals related to your company, such as increasing SEO awareness or bringing SEO in-house. You can determine your needs by looking at where your company stands in terms of its SEO maturity.
Who will use this tool? What purpose will it serve? What data are they looking for? This brainstorming session often leads to a wish list of features. As you start to see the things you are looking for in specific tools, you’ll likely add more to your wish list.
Demos and trials
This is where the fun begins. This is the fun part. Companies will often walk you through how to use their tools and show you exciting use cases. They also give you access to the tools to experiment with them to find what suits your needs.
It’s time to make a decision
Many companies assess tools based on how they meet their needs. They often score features and add up the sums to narrow down their options.
While I suggest using the scores to guide your decisions, could you not rely solely on them? Discuss what your team likes about different tools. Make sure they have access to the correct data. Finally, make sure that the device is simple to use. Your group can only make a valuable tool if they use it effectively.