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Grammarly could buy the same traffic through Google Ads for an estimated $5.1M monthly.
This post will share 11 key takeaways I learned from my deep dive into SEO strategy at the company.
38.6% of the organic search traffic to its website is branded
Grammarly receives an estimated 7.8M search queries per month from search terms containing “Grammarly” — 38.6% of its organic traffic.
It receives at least 590K additional monthly searches for keywords that contain brand misspellings.
This is not surprising, considering the site has over 30M daily users (according to its estimates). Our U.S. keyword data contains around 37K queries containing “Grammarly,” with an estimated monthly search volume of 3.1M.
29.7% of traffic is directed to the homepage
Grammarly’s homepage receives an estimated 6.6M search visits per month, almost a third of its total traffic.
Although the company seems to have attempted to target the keyword “writing assistance” on its homepage (in the page’s title tags), nearly all of its traffic is branded.
Its pages account for 90.7% of the traffic.
Grammarly attracts most of its organic search traffic, with 20.1M monthly visits to just 277 pages.
This traffic is sent to a mixture of blog posts and free tools.
Grammarly is not the only one. The Pareto principle (80/20) will result in a similar distribution on most websites.
22% of its content receives no organic traffic
Grammarly has no organic traffic for 543 pages of its 2,468 pages.
Here is a quick overview of these pages:
360 blog posts
76 jobs pages
Support articles in 77 languages
12 developer/API pages
12 PDFs
Six more
Besides blog posts, the pages need to be designed with search traffic in mind. It’s not surprising they don’t get any.
This is true for some blog posts as well.
For instance, 48 posts have no traffic under the subfolder /business/.
These are more thought-leadership-oriented content than search-focused content.
