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Off-page SEO is anything done outside your website to improve search engine rankings. This term is often used in conjunction with hyperlink building but can also be used for other purposes.
Why is it so important?
Your website’s value is independent of the bricks and mortar of your house. It also considers outside factors like your neighborhood. Google considers off-page factors such as backlinks, brand mentions, and other factors to determine what your website should rank for.
What is the difference between off-page and on-page SEO?
The most important thing from an SEO perspective is control. On-page SEO is yours, but you need complete control over off-page SEO. While you have full control over the optimizations and changes you make to pages, you cannot influence or fully control off-page factors.
Best practices
Let’s look at some examples of off-page SEO elements you can use to increase your rankings.
But not all links are equal. Some links will move the needle a lot, and others a little. Google can consider links spam and even affect rankings.
For example, say you run an email marketing platform. Start by visiting Mailchimp’s homepage using a competitor analysis tool such as Ahrefs Site Explorer and look for duplicate links in the backlinks report.
Stable rankings may also be affected by reviews on the internet. Because thoughts are one of the first things Google tells Search Q Raters when evaluating a website’s Expertise, Authority, and Trustworthiness (E–A-T),
Hire experts
Google values content that is relevant and expert. Hiring expert writers will increase your chances of being ranked.
Here are some reasons why.
Expert content is more trusted and linked by people.
Google no longer uses authorship in its algorithms, but they have methods of identifying authors [5]. They may rank content by experts higher.
A recent rise in blog rankings coincided with Patrick Stox winning knowledge panels. Although causation does not always equal causation in all cases, these two things are related.
