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It isn’t easy to imagine a world without a search engine. Although they’re only 20 years old, search engines have provided people with superpowers and complete knowledge. Many things have changed because of this infinite source of knowledge.
Search engines have revolutionized the way we find information. They have changed the way we communicate with family and friends. They have also changed the way we search for products and services. We don’t have to wait for an advertisement to show us what we need. Instead, we actively search online for information about the products and services we are interested in.
We decided to look back in time to help us understand the current state of SEO. Below is a SlideShare that charts some of the most important events in the history and evolution of SEO over the past 20 years. These events have all shaped the SEO industry we now know. SlideShare shows how far SEO has come, from the major news stories about Google updates to the less-known facts about SEO evolution.
What is SEO Today?
We can see the evolution of SEO’s history and how marketing strategies have evolved to accommodate search engine algorithms. Google is looking to reward companies that focus less on gaming algorithms and more on creating value and leads for their customers and leads. Google is looking for strategies that will help them achieve this goal.
- Amazing user experience. It’s designed with you and your existing customers in mind.
- Content targeted at a specific group of people (we call them buyers personas). It’s important to have the right content at the right time to be useful and relevant.
- These social channels are used to communicate and help customers.
Would I be able to create a great SEO strategy if I concentrated on these things? Would I be able to get more traffic from Google? Because I’m building a brand, it is obvious that I would. And if you don’t know Eric Schmidt, Google’s view on brands, you might be interested in the SlideShare below.
If you are a search engine agency or a company that focuses on inbound marketing, the emphasis on SEO in the traditional sense of the word can lead to poor results. You need to look beyond the technical details of what you have done in the past and consider the larger picture.
- Think about your buyer personas when planning your keyword strategy. Which language do they use for searching for information relevant to your products and services? Use the language for your website copy and blog posts.
- Get a good understanding of the people you want to attract to your website. This will allow you to create a pleasant user experience. Pay attention to areas that are low in engagement or high bounce rates. Is there a way to increase this? Mobile traffic is increasing at an alarming rate. You should have checked your analytics to see how much mobile traffic you get. You should also consider the user interface of your mobile website if it is significant.
- Are you creating content with your ideal customers in mind? Or are you just using low-quality sources to create lots of content for keywords? It is very important. People will solve their problems with the right content. They will find something of real value. It will be shared beyond your website. It will be shared with friends and family via social media. They will also bookmark it and refer others to it. You should use content to attract customers, increase sales and lower costs.
- Building relationships with influencers is a crucial part of any marketing strategy. Although the PR industry has known this for years now, search engine companies can do it differently. Richard Baxters from SEOGadget’s targeted outreach process can lead to backlinks, social shares, referrals, and even more traffic.
- Marketing is about communication. Are your customers using social media channels to delight you? This is an essential part of building your brand. You will need the right social media tools to do this.
SEO history has shown us that SEO is growing in scope. It’s not just about keywords. It’s not difficult for SEO companies to make that shift. Many SEO professionals are already. SEO companies must wake up and smell the coffee. It’s a new day in search.
