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Your search engine optimization (SEO) is designed to bring people interested in your industry and company to your site. SEO is a fast-changing field. These changes can also be difficult to keep up with.
SEO is a simple technique. It requires minor changes based upon major changes the engines announce. Major changes are bolded because they will significantly impact your website’s rankings and SEO strategy.
These are nine SEO strategies that you should follow no matter what changes search engines make.
Pre-Step 1:
Look through the page’s content to identify the most common keywords and those that are related to the overall topic. Two (2) to three (3) keywords should be targeted per webpage. If you cannot identify two or three keywords on a page, you will need to separate the page’s content and create another website page.
1. Page Title
The page title should not exceed 70 characters. It shouldn’t contain more than three long-tail keywords. ).
2. Meta Description
The meta description should not exceed 150 characters. It should include two keywords from the page’s title. The best meta descriptions give a compelling and valuable reason to visit the page. Do not add keywords to the meta description just for the sake. Instead, use them in a conversational form.
3. URL
The website page URL should contain the first keyword that you used in step 1. The URL should contain the keywords separated by (-). e.g., www.sample.com/best-Vermont-ski-resorts
4. Heading Tags
One (1) to two (2) H1 header tags should be placed on each page. These heading tags should use the first two keywords from step 1. These keywords should be used in conversational formats in the page’s content. The page should contain H1 tags and a few H2 heading tags. These tags usually go under each H1 tag.
5. Content Page
Both the keyword phrases in your page title should be used at least three times within the page’s content. At least once, underline or bold the keyword. This will affect the relevancy of the keyword to the page.
6. Internal Links
You can create one (1) to two (2) internal links from the page that link to similar pages. In the anchor text of each link, use the keywords you are targeting on the page you’re linking.
7. Images
Images used on the page must have a file name that matches one of the keywords listed in the page title. Each word should be separated by (-). The image alt text must match the file name of the image and the keyword in its page title. Do not use dashes in between words in the alt text.
You can’t change the file name of an image, or it takes too much time. Instead, change the alt text using a keyword taken from the page title.
8. Cross-Linking Pages
You should have at least three links within your site that point to the page you are optimizing. Anchor text for the link should contain keywords relevant to the page that you are linking to.
9. Meta Keywords
These keywords are not part of Google’s and Bing’s search algorithms, so they’re not as important as steps 1-8. You can still add meta keywords to your page, which should be three (3) to five(5) and related to the content and page title. Smaller search engines might still use these keywords.
