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To be successful managing social media, you will need to have a wide range of skills. You have to juggle multiple plates and wear several hats, from content ideation to video production–basically, you have a lot to handle.
These 17 tips will help you manage social media effectively and stay organized.
- Find the right platforms for your brand
There are many social media platforms available, from long-standing favorites like Instagram or YouTube to more recent apps like TikTok or BeReal. It can be tempting to use all the features and get monthly updates, but it is important to select the right social media channels to fit your business.
Think about your brand’s goals and resources, current content types, audience, competitors, and industry. This information can be used to create a strategy and determine the best platforms for you brand.
Keep researching until you find the right platform for you. If your brand uses Instagram, search for “social media management in nz” to find platform-specific advice.
- Set your social media goals
You should set social media goals that can be measured and are in line with your overall business objectives.
The SMART goal-setting framework can be used to help you. The acronym stands to:
- Specific: You should clearly define your goal. Describe what you are going to accomplish.
- Measurable To track any social goal, you need numbers. Metrics and key performance indicators (KPIs), are crucial. While metrics are numbers, KPIs give context and meaning to your data.
- Realizeable: Are you able to afford the time, money, and creatives necessary to achieve your goals? to achieve your goals?
- Be realistic: Dream big but keep it within reason. Don’t promise results that you won’t achieve (think quadrupling conversions within a week).
- Time sensitive Set a time frame (monthly or quarterly) to achieve your goals.
After you have established your goals, you can identify key performance indicators (KPIs), which you will use to measure your success. After confirming your goals, you can choose the KPIs that are most relevant to each goal. You could use likes, comments and shares to increase brand engagement.
- Make a schedule for your week or day.
Routines are what make the world spin. To help you organize your daily, weekly, and monthly work schedules, create a productivity routine. It doesn’t matter if you use an iOS or physical planner, a classic to-do-list is always useful. You can block out time and allocate it to projects or tasks. You can experiment with productivity tools such as Asana, Todoist, or Hive. There are many options, so don’t hesitate to try new things until you find the best.
- Batch similar tasks
Consider which tasks are related so that you can accomplish everything on your list. If you have to write the social copy for multiple posts on different platforms, then do it together. This can be done for everything from scheduling content to creating social graphics.
- To visualize your efforts, use a content calendar
A content calendar is a visual reminder of your goals and can help you save time.
The calendar can be used to plan your content type and where you want it to go. A content calendar is similar to a business or personal calendar. It visualizes your efforts.
- Use time-saving tools to upload and schedule social media posts
Social media scheduling tools will help you work smarter and not harder. Social media scheduling software is software that helps you schedule posts across multiple platforms and accounts. It saves time as you can upload content, assign a publishing date, and not have to do it all within the app.
- Know when is the best time to post
It is not only what you post, but also when. The best time to post on social media depends on the network, content type, your industry and audience. To find the most effective timing trends, do some deep research and analyze your brand’s social media data.
If you find that your audience interacts more with LinkedIn content in the afternoon than the morning, then noon to 4 p.m. might be a good time for posting.
- Revisit your social media content mix
Variety is the spice of life. A mix of content is essential to maintain your audience’s interest and increase your social media presence. You can adjust your content mix to suit your brand’s goals, budget, and resources.
We created an interactive quiz that will help you choose the right mix of social media content for your brand.
- Your audience will have a memorable experience with your brand
Social media’s heart is human connection. It’s not surprising that social media users are looking for authenticity from brands. According to the social index(tm), 34% consumers want authentic, less-produced videos from brands on Facebook.
By listening to and studying your audience, your brand can create a unique brand experience. What are they most passionate about? What posts are they most interested in? What topics are they discussing online? These questions can be answered with the content that you share.
- Your social media content plan should include user-generated content
User-generated content can be amplified to help your social media strategy and shout out customers. UGC can be used as a way to promote a business. You can also feature content that is relevant to your brand’s values and the lifestyle of your target market.
ESPN, for example, is well-known for its coverage of college sports and professional sports. However, you don’t need to be an athlete in order to repost content on their TikTok page. You can see a variety of user-generated content, from intramural sports to wholesome moments in the video below.
- Do not be afraid to reuse content in a strategic way
Instead of trying to come up with new ideas for every post you write, consider how you can repurpose the best content. You can save time and effort by repurposing the best content. You can reuse content that you already know works on other networks if you do. Share a reel of your story, create an animated carousel, or convert YouTube videos into bite-sized snippets for TikTok.
- Social listening can be used to keep up-to-date with emerging trends
Social media managers know how to get in the heads of their audience.
Social listening allows you to be a flier on the wall and gain insight into your content. Social listening allows for you to discover conversations about your brand, track industry trends, and learn more about your audience.
- Saved or canned responses are best
Common escalation management strategies include saving or canned responses. These responses can be thought of as an FAQ page. FAQ pages facilitate customer service because they offer immediate solutions to common problems or questions. A templated answer does not.
Conversational commerce is on the rise, and automated responses in messaging apps can help customers before they escalate to agents in real-time.
- To save time, set up social media automation.
Automated responses can streamline customer service conversations, as we have already mentioned.
Other social media automation features such as scheduling and chatbots can be set up to save you time. This is one of the most important keys to organization and productivity.
Automation can help you lift some weight instead of manually responding to each message.
- Automate social media analytics and reports
Automating your social media analytics can help you save time. Instead of having to start from scratch each time you pull a report. Set up a reporting schedule that will automatically populate your desired metrics at a specific time.
You can automate a number of social media reports to make managing social media easier for your brand.
- Monitor, adjust, track, repeat
You will be able to easily monitor your social media platforms and track performance. Then, you can make adjustments as necessary. Social media is constantly changing, so be prepared to change your strategy and content throughout the year.
- Learn to say no, delegate and learn how to say no
Social media managers know the signs of burnout. Managers of social media are familiar with burnout. They have to manage multiple responsibilities and deal with complex brand issues. If you have concerns about burnout, talk to your manager. If you feel overwhelmed, or need support from your team, practice communicating your priorities.
