The foundation for excellent SEO results is targeting the right keywords – we want “fish where they are” to get the best SEO results.
Keyword research is an important step in the process. However, it is often overshadowed by Google’s Keyword Tool. Today, I want to share other tools in our keyword search process.
Check out this infographic for those who like a cheat sheet. For more information on each tool, read on.
Uber Suggest, a tool that generates a list of possible keywords for free, is called Uber Suggest. You can choose the term you have been typing by entering a search phrase in Google.
Uber Suggest allows you to understand the expected volumes of keywords, cost-per-click data and level competition.
We can see that air conditioner is a popular keyword when we search for it and click “Look up”. For a visual explanation, see below.
Google Trends allows you to see the search volume of a keyword relative to other keywords over some time. You can also define a geographic region or time frame. Below is an example of the search term “iPhone” compared to “Samsung,” in Australia over the past 12 months.
iPhone gets more searches on average, but January shows a downward trend. Samsung has a lower search volume, but it is consistent throughout the year.
Moz Keyword Difficulty
Moz’s Keyword Difficulty Tool comes with a Pro Subscription. It is very useful in providing an instant understanding of the difficulty in ranking for a particular keyword. Moz’s page and domain authority metrics are used to determine the top website ranking for a particular term. This will help you compare your site with top competitors.
We searched for “health insurance” here. There are between 30,000 and 70,000 searches per month in Australia.
It’s relatively easy to rank for the keyword with a difficulty of 39. A priority of 79 indicates a sweet spot: moderate to low competition with high click-through rates and large monthly volumes. However, click-through rates are high, and the click-through rate would drop if paid advertising were added.
We recommend using this data to suggest using the keyword “health insurance.”
Search Engine Search Results Page (SERP), results
Keywords Everywhere is an extension that allows you to search for keywords and calculate the cost per keyword click.
It is easy to install on Chrome and Firefox. Keywords everywhere pull data from several keyword tools, including Uber Suggest and Moz, Google Trends, Google Keyword Planner, Google Trends, Google Trends, Google Trends, Google Trends, Google Keyword Planner, Google Trends, Google Trends, Google Trends, Google Trends, Google Trends, Google Trends, Google Trends, Google Trends, Moz, Google Trends, Google Trends, Google Trends, Google Keyword Planner, Google Trends, Google Trends, Google Trends, and Google Keyword Planner.
For example, let’s say we searched “marketing trends 2019”. Below the search bar, you will see competitive metrics such as the search volume and cost per click. Also, the difficulty of ranking for that keyword.
You’ll find related keywords and other keywords that people have searched for. This allows you to see the search volume of specific keywords and makes it easier to decide what keywords to target.
Select a tool that is right for you
It is smart to use more than one keyword research tool to make informed decisions about which keywords you should target.
Uber Suggest provides a quick overview of keywords.
Google Trends helps to predict long-term search volume for a keyword.
MOZ can help you understand how difficult it is to rank for a specific keyword.
Keywords Everywhere work for immediate results.
You can use any of the tools you like or all four. Copy the keywords and data into a spreadsheet to get a deeper analysis.