#journchat recap 8th edition

The weekly #journchat recap is a high-level overview of the top tweets in a variety of categories. The moderator, @PRsarahevans, does her best to remain a neutral participant and provide tweets with differing points of view. The recap is purely compiled from participant tweets. You can view all tweets in full using Twitter Search (CAUTION: there are thousands of tweets!) Just in case you’re wondering what #journchat is all about, a quick reminder.

THIS #JOURNCHAT SPONSORED BY: 

Chris Martin Public Relations represents a wide variety of health care institutions, from hospitals to health care associations. If you seek a PR consultant who can quickly understand your business and translate that into positive, results-oriented public relations strategies and programs, CMPR may be the right consultant for you. FOLLOW CHRIS ON TWITTER: @CMPR

A recap of JSA’s (#journchat service announcements)

• Every session I do a JSA (journchat service announcement) 4 HARO http://www.helpareporter.com by @skydiver
• JSA (journchat service announcement) If you haven’t checked out @pitchengine, do it. http://www.pitchengine.com
• JSA: Check out the MediaOnTwitter wiki:http://mediaontwitter.pbwiki.com #journchat
• JSA: Join the Facebook @journchat group http://tinyurl.com/65xqse(expand) #journchat

PR and Journ advice, tools and pointers

• JGoldsborough: @journchat Journalists AND PR need 2 know how 2 tell story, use available SM tools — video, blogs, podcasts, tweets, FBook, etc. #journchat
• tmonhollon: @journchat As a reader, I’m getting a bit burnt out on the recession. Please make it fresh and relevant if you have to cover it! #journchatOpinions
• savvypublicist: @journchat Make sure that expert has credibility you can prove, know what kinds of experts journo is interested. #journchat
• JeffCutler: @journchat how in the world can you have a category called journalist & PR? They are-IMO and in practice-mutually exclusive.
• Stuartcfoster: @journchat Just constantly find new sources, new people, and new ways to look at things. SM only aids this process. #journchat
• sonecessary: @journchat @bobbiec: As a journalist, I prefer PR types to pitch me directly. I’ll use distro sites as a last resort. #journchat
• collazoprojects: @journchat Re. ?6: Just pitch us directly–tell us about your product/service; offer to let us try it out; make sure pub/writer matches prod
• writeontime: @journchat Call us. Go to lunch together. Build a relationship. It may not lead to a story immediately, but as news happens, it will pay …
• sonecessary: @journchat @morganb: Same way good PR types do the job: Build personal relationships w/media. Why ppl pay for PR: THE CONTACTS. #journchat

Social media

• CMPR: @journchat PR is still about relationships with media and SM is one of the best ways to help us develop those relationships
• tmonhollon: @journchat Creativity and innovation are key for us right now. Making more out of less resources is a good thing! ROE for SM! #journchat
• pattyhuntington: @journchat re journos pitching SM to media bosses. some don’t get it. they think journos should be concentrating on their jobs #journchat
• JGoldsborough: @journchat Use SM 2 share info w/, between employees. Gives them better Sprint story 2 tell. Makes them better brand ambassadors. #journchat
• savvypublicist: @journchat First task is to figure out where stakeholder are on soc med, what they read, and go to THEM, be where they are. #journchat
• CreativeWisdom: RT: @journchat Non profits can use SM tools to engage volunteers, raise $, create an army of storytellers and build stronger communities.

About blogs, bloggers and blogging

• pattyhuntington: @journchat reaching out to journs/bloggers - twitter good. ditto launching your own blog. it’s telling your story in yr own words #journchat
• michaelbanovsky: @journchat With thousands of social media “experts” +bloggers to begin with, how do PR know who to pitch to? #journchat

Mainstream media

• LydiaBreakfast: @journchat journos should have ability to be versatile, learn quickly and be open to new media #journchat
• mgnewsman: @journchat Speaking for MSM, like you we are still trying to figure out SM. Most TV Newsrooms are launching FB and Twtr pages.
• writeontime: @journchat Many friends fearing job loss as journalists; papers looking for new revenue streams i.e. reprints, etc. #journchat
• JeffCutler: @journchat journs need knowledge of the tech being used to communicate today. But they don’t need to be eyeballs-deep in it
• DominickEvans: @journchat I believe the more you know about making your website work the better off you are as a journalist - like tech skills in coding
• loryn24: @journchat they need a knowledge of blogs and how they work…..and KNOW how to integrate social media into MSM #journchat
• travellove: @journchat Still have a job, but doing my best to network, network, network.Never know who you’re going to need a favor from when #journchat
• mgnewsman: @journchat MSMs biggest adjustmnt 2 SM is getting used 2 its smaller fractional basis Its a big shift going from broadcasting 2 narrow cast