This #journchat recap is sponsored by PitchEngine, PR for the Social Web. If you haven’t tried it, you’re missing out on the hottest new tool for PR! PitchEngine enables PR pros to easily share content like videos, images and more via email or directly to social sites like Twitter, Facebook and others. How does it work? With PitchEngine, you can create a social media release that gets automatically shared with Google News and PitchEngine’s media subscribers - and it’s all for FREE! PitchEngine is also for media, enabling them personalize, filter and subscribe to PR content based on interest, topic or newsbeat! Cut down the spam and send your pitchers to PitchEngine! “I’m going to refer EVERYONE who pitches me to the PitchFeed part of PitchEngine.” - Chris Brogan, www.chrisbrogan.com
Follow @pitchengine on Twitter!
_______________________________________________________________________________
The weekly #journchat recap is a high-level overview of the top tweets in a variety of categories. The moderator, @PRsarahevans, does her best to remain a neutral participant and provide tweets with differing points of view. The recap is purely compiled from participant tweets. You can view all tweets in full using Twitter Search (CAUTION: there are thousands of tweets!) Just in case you’re wondering what #journchat is all about, a quick reminder.
~TOP TWEETS~
PR and Journ advice, tools and pointers
- @DominickEvans I hate email pitches - too SPAMMY for me #journchat - unless ppl sign up for said email
- @collazoprojects Good example-writers often don’t understand how much work goes into editing, prepping, and formatting for publication. #journchat
-
@krista_parry I think the strategy in social media needs to be fluid and ever evolving. Different than marketing/pr strategy #journchat
-
@bakercom1“better stories” and strong original content is key to all media. PR pitches should keep this in mind. #journchat
-
@mrsnatalie Since journchat I ENGAGE — call producers, assign editors, retweet more, just generally all around think about it! #journchat
-
@wiredprworks: thinking about how to re-frame PR-credibility #journchat
- @intheblack: Focus on strategy - not jump right into tactics. #journchat
-
@krista_parry: #journchat has reminded me that PR is about personal relationships, not anything else!
-
@30lines That’s where most miss the boat. Most companies should be using SM to engage CURRENT customers. #journchat
-
@tmonhollon Engaging with people (versus market research, talking at audiences, etc.) #journchat
-
BJMendelson: #JOURNCHAT I need to get back to using press releases. I think they’re junk, but many of you suggest it is still important:-) #journchat
-
@SternalPR: Being able to connect with people in all fields, anywhere in the country, for a story on the go is a total yes-yes. #journchat
Opinions
- @journchat trending theme - overuse of ppl who describe selves as ” expert ” ” maven ” ” guru “
-
@LizzHarmon: I feel teaching our interns how to use soc med is our responsibility at our PR firm. #journchat
-
@krisTK: Brilliant tip from @connectingwomen “keep a personal record of who I have interviewed in the past for future as well.” #journchat
-
@seamuscondron lot of old media still in denial.They reject what they fear. I see this in mag publishing especially #journchat
-
@krisTK: B/c of #journchat, I will rekindle relationships w reporters, editors, writers. Lunch, drinks, talks. Not just pitches
-
@canarymegan: SM and all other PR and marketing Yes-Yes: Know your audience & know what your end goals are! #journchat
-
@seamuscondron Companies once considered staples will implode from refusal to adapt their philosophy & biz models #journchat
-
@evanspatrick: PR people have ruined the term “expert.” It means nothing now. #journchat
Social media
-
@evanspatrick: Isn’t it interesting there are far more no-no’s for social media than surefire practices? #journchat
- @BJMendelson Honesty and transparency are the only requirements for any company getting into SM #journchat
-
@juliebonnheath: If you use interns in your agencies, please, please, please teach them Social Media and have them “work it”. #journchat
-
@DominickEvans: My #1 soc media yes-yes is to always be honest and truthful even when I know ppl aren’t going 2 like my opinion or agree #journchat
-
@krisTK: SM requires that you put yourself out there for all to see. Sometimes feel nekkid, exposed. Getting used to it. #journchat
- @LizzHarmon: Provide value to your followers; don’t just get on and endlessly chat. Give back to the community. #journchat
- @mediaphyter. Transparency is VERY crucial, not only on Twitter, but in ANY social media tool, service & platform. #journchat
-
@BGleas #journchat I’ll definitely look more into things like @pitchengine, as well as creating an on-line media packet/SM page with video & photos
-
@mediaphyter: My “yes yes” is to be as transparent as possible to my network so they can know the authentic me and I can know them the same way #journchat
-
@notblue My jschool was testing b/vlogs, but Twitter was way over their heads. It was near-impossible to show value of RSS.
-
@NBCNewsCrew: My “Yes-Yes” is to LISTEN! Listen a lot to SM and find great stories! Then interact with sm and use it as a powerful resource! #journchat
-
@DominickEvans: my yes-yes is to be entertaining - always - even if you’re passionately disagreeing w/ someone #journchat
-
@TwinToddlersDad: My SM No-No not adding value to the SM conversation, only promoting your own stuff, or not following up on promises #journchat
-
@allanschoenberg: #1 social media yes-yes is sharing of info - RT, blog linking, etc and giving credit #journchat
-
@westseattleblog exactly why we all MUST stop using “blogging” as a verb. it’s ‘just’ online writing, in many disciplines. #journchat
Mainstream media
- @standupkid: I’ve noticed several TV stations using Twitter to reach out–if not for sources–for witnesses, photos, story subjects… #journchat
-
@dpolitis: I know CES09 is expecting 4500+ journos this week, down a bit from last yr. Overall attendance is supposed to be down 10% to 130K #journchat
-
@seamuscondron: The consumers need to play the role of guardians at the gate, making sure bad habits aren’t brought to new mediums. #journchat