The weekly #journchat recap is a high-level overview of the top tweets in a variety of categories. The moderator, @PRsarahevans, does her best to remain a neutral participant and provide tweets with differing points of view. The recap is purely compiled from participant tweets. You can view all tweets in full using Twitter Search (CAUTION: there are thousands of tweets!) Just in case you’re wondering what #journchat is all about, a quick reminder.
THIS #JOURNCHAT SPONSORED BY:
Chris Martin Public Relations represents a wide variety of health care institutions, from hospitals to health care associations. If you seek a PR consultant who can quickly understand your business and translate that into positive, results-oriented public relations strategies and programs, CMPR may be the right consultant for you. FOLLOW CHRIS ON TWITTER: @CMPR
A recap of JSA’s (#journchat service announcements)
PR and Journ advice, tools and pointers
- JGoldsborough: @journchat Journalists AND PR need 2 know how 2 tell story, use available SM tools — video, blogs, podcasts, tweets, FBook, etc. #journchat
- tmonhollon: @journchat As a reader, I’m getting a bit burnt out on the recession. Please make it fresh and relevant if you have to cover it! #journchatOpinions
- savvypublicist: @journchat Make sure that expert has credibility you can prove, know what kinds of experts journo is interested. #journchat
- JeffCutler: @journchat how in the world can you have a category called journalist & PR? They are-IMO and in practice-mutually exclusive.
- Stuartcfoster: @journchat Just constantly find new sources, new people, and new ways to look at things. SM only aids this process. #journchat
- sonecessary: @journchat @bobbiec: As a journalist, I prefer PR types to pitch me directly. I’ll use distro sites as a last resort. #journchat
- collazoprojects: @journchat Re. ?6: Just pitch us directly–tell us about your product/service; offer to let us try it out; make sure pub/writer matches prod
- writeontime: @journchat Call us. Go to lunch together. Build a relationship. It may not lead to a story immediately, but as news happens, it will pay …
- sonecessary: @journchat @morganb: Same way good PR types do the job: Build personal relationships w/media. Why ppl pay for PR: THE CONTACTS. #journchat
Social media
- CMPR: @journchat PR is still about relationships with media and SM is one of the best ways to help us develop those relationships
- tmonhollon: @journchat Creativity and innovation are key for us right now. Making more out of less resources is a good thing! ROE for SM! #journchat
- pattyhuntington: @journchat re journos pitching SM to media bosses. some don’t get it. they think journos should be concentrating on their jobs #journchat
- JGoldsborough: @journchat Use SM 2 share info w/, between employees. Gives them better Sprint story 2 tell. Makes them better brand ambassadors. #journchat
- savvypublicist: @journchat First task is to figure out where stakeholder are on soc med, what they read, and go to THEM, be where they are. #journchat
- CreativeWisdom: RT: @journchat Non profits can use SM tools to engage volunteers, raise $, create an army of storytellers and build stronger communities.
About blogs, bloggers and blogging
Mainstream media
- LydiaBreakfast: @journchat journos should have ability to be versatile, learn quickly and be open to new media #journchat
- mgnewsman: @journchat Speaking for MSM, like you we are still trying to figure out SM. Most TV Newsrooms are launching FB and Twtr pages.
- writeontime: @journchat Many friends fearing job loss as journalists; papers looking for new revenue streams i.e. reprints, etc. #journchat
- JeffCutler: @journchat journs need knowledge of the tech being used to communicate today. But they don’t need to be eyeballs-deep in it
- DominickEvans: @journchat I believe the more you know about making your website work the better off you are as a journalist - like tech skills in coding
- loryn24: @journchat they need a knowledge of blogs and how they work…..and KNOW how to integrate social media into MSM #journchat
- travellove: @journchat Still have a job, but doing my best to network, network, network.Never know who you’re going to need a favor from when #journchat
- mgnewsman: @journchat MSMs biggest adjustmnt 2 SM is getting used 2 its smaller fractional basis Its a big shift going from broadcasting 2 narrow cast
The weekly #journchat recap is a high-level overview of the top tweets in a variety of categories. The moderator, @PRsarahevans, does her best to remain a neutral participant and provide tweets with differing points of view. The recap is purely compiled from participant tweets. You can view all tweets in full using Twitter Search (CAUTION: there are 2,000+ tweets each edition!) Just in case you’re wondering what #journchat is all about, a quick reminder.
This #journchat was sponsored by: theKbuzz is a Word of Mouth Marketing firm that creates and sustains buzz through innovative marketing concepts, communities, and conversations. Winners of the 2008 WOMMIE Award (shared with McDonald’s & their agency and HP & their agency), and the marketers behind Tweetsgiving, we believe that buzz can be achieved by taking great ideas, and starting conversations about those ideas. We make companies worthy of Word of Mouth– not just by starting a conversation about a brand, but by coming up with the reason consumers should be talking about a brand. If you are interested in social media pr, buzz marketing, word of mouth marketing or anything related, subscribe to our blog today, http://BuzzMarketingDaily.com or http://RSS4MS.com and we’ll donate $.50 to the MS Society, our personal charity of choice. We will give up to $2500 if we get 5,000 subscribers in the next 24 hours, plus matching funds, of course, if anyone wants to give. Stay up to date on the latest trends and help out a great cause!
PR and Journ advice, tools and pointers
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JiMpiSh I’m ALL ABOUT the bond. I may not be a journalist or blogger yet, but I connect with EVERYONE who reaches out to me!
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obilon: Bottom line: This chase to the FREE news is killing the news industry. There’s a solution but it hasn’t been found yet. #journchat
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Intheblack I delete anything that even appears to be distibuted to the masses - not personalized to me.
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gipson: transparency, a good pitch angle that fits my blog/readers. the power of suggestion goes a long way. #journchat
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jenleereeves: don’t give up - think about journalism in a different way. Newspaper is not just newspaper anymore. #journchat
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kwidrick: You know what? Just read! Be informed about news, politics, gossip, fashion … and when it comes time, you won’t have to search #journchat
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bakercom1: PR tip: Have a unique story? find an edgy reporter — the kind that leads the herd. If your story is really unique, we’ll bite. #journchat
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bakercom1 by the time you list “hot topics” they are no longer hot. Look for what is unique, just emerging, but not yet done. #journchat
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standupkid: If I may share one HARO tip for PR folk… Reporters get FLOODED with emails. Be specific. Don’t say “call.. I can help.” #journchat
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Thatcher: Note to pitchers: If you don’t follow through, we WILL remember both you and the brand you’re pitching. #journchat
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5ksandcabernets i think its a mistake for papers to get too hyperlocal…people wanna read the best stories, not neccessarily ones close to them
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kwidrick advice for anyone trying to find an “in” — try leaving comments on every blog/article w/contact info #journchat
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tomshea: One of my best practies for finding good bloggers - blogrolls. Don’t be afraid to “fall down the rabbit hole.” #journchat
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BizWriterKristi: read the pub u r pitching and see if there’s any industry news about it as well … 2 see if the focus has changed #journchat
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chuckwelch: hot topics: I’m always looking for news on alpha release tools. What will make my work better 6 months from now. #journchat
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aeropolowoman I delete anything that doesn’t tell me in 1st 10 words that it is new, different, better, best, timely, important
Opinions
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wiredprworks: theme emerging: you’re not a PR pitcher, you are a trusted source - bring value to the reporter and they will value you
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bakercom1 I absolutely approve of Twitter pitches. I even Tweet my source needs so people know what to pitch me. #journchat
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kwidrick: hot topics? for me, it’s ordinary people doing something extraordinary — someone/thing I’d want to hang out with or try #journchat
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Meredithk1981: Re: press going free - maybe it’s just me, but nothing beats buying the Sunday paper, still. I still go out and buy it #journchat
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jg_rat: One thing you suggest every PR pro read? 3 things: Their copy. The target media. The file size of their attachments. #journchat
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jonlan: Technorati can help you find “hot” niche blogs #journchat And blogrolls tell you a blogger’s favs, too!
Social media
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ruthdfw but part of the purpose of #journchat was 2 see how the groups could work together. each group has prof orgs if need 2 chat.
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mrsnatalie I showed #journchat to my old editor and he was like “why should I follow a bunch of PR people?”
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gavinsblog a facebook group i was involved in got 3 tv slots, dozens of newspapers inches and page 1 leads on news outlets #journchat
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gavinsblog: the BIG game changer will be everyone with cameras and all pervasive broadband internet rather than wifi hotspots #journchat
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KristenEJ: I’ve gained the ablilty to publicize my mag, and my own blog posts, network with employers and connect with friends #journchat
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prnewswire: Social Media has provided the ultimate method of listening to clients, colleagues, journalists, bloggers…the list goes on. #journchat
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Intheblack: I reached out to a reporter/blogger last week on twitter - lead to a great interview and more importantly a great relationship. #journchat
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wiredprworks: opps: blog=portfolio/writing platform, LinkedIn=reach out resource, Facebook=event connector, twitter=flex-all #journchat
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gavinsblog i dont understand the fear of youtube, so may orgs create own platforms.. just use youtube, the community is there! #journchat
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gipson: it’s all about building a distribution network online where you share yours and others ideas. #journchat
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ArizonaBrian: I’ve had the opportunity to utilize social media for my company. Priceless professional experience while having fun. #journchat
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toddlucier Imagine a day when youtube and qik video are the sources for traditional journalism. #journchat
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toddlucier: saw the london free press streaming on ustream press conference this week - moving to multimedia in another local News site too #journchat
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frecklesthemom: all our radio reporters have cameras on their blackberries and take pictures we post to our website #journchat
Mainstream media
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standupkid Give me a good interview/story/quote… and I WANT to get you in the paper/on TV. Really. #journchat
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@PressReleasePR I actually see local papers adapting better to web output than many larger papers - less staff=more innovation #journchat
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JillSTL: as one of my former employers used to say, we are not tv stations, papers, etc - we are information sources- across all platforms #journchat
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DrMollieMarti: See “free” news sites adapting, too. Used to be easier to support sites w/ ad revenue. Competition for $$ greater each day. #journchat
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jtlongandco: AP is still bible for most media. It explains why we can’t put everything in caps with lots of !!! after company name #journchat
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karenhanson: I’ve noticed they’re using more submitted photos & stories, running press releases as is, using citizen journos. #journchat
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bakercom1: I value PR people that give me news I don’t know. Something new, fresh & first. #journchat
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standupkid: What I’ve done differently after #journchat is realized there’s a way to find sources beyond rolodexes and Google.. and faster!
This #journchat recap is sponsored by PitchEngine, PR for the Social Web. If you haven’t tried it, you’re missing out on the hottest new tool for PR! PitchEngine enables PR pros to easily share content like videos, images and more via email or directly to social sites like Twitter, Facebook and others. How does it work? With PitchEngine, you can create a social media release that gets automatically shared with Google News and PitchEngine’s media subscribers - and it’s all for FREE! PitchEngine is also for media, enabling them personalize, filter and subscribe to PR content based on interest, topic or newsbeat! Cut down the spam and send your pitchers to PitchEngine! “I’m going to refer EVERYONE who pitches me to the PitchFeed part of PitchEngine.” - Chris Brogan, www.chrisbrogan.com
Follow @pitchengine on Twitter!
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The weekly #journchat recap is a high-level overview of the top tweets in a variety of categories. The moderator, @PRsarahevans, does her best to remain a neutral participant and provide tweets with differing points of view. The recap is purely compiled from participant tweets. You can view all tweets in full using Twitter Search (CAUTION: there are thousands of tweets!) Just in case you’re wondering what #journchat is all about, a quick reminder.
~TOP TWEETS~
PR and Journ advice, tools and pointers
- @DominickEvans I hate email pitches - too SPAMMY for me #journchat - unless ppl sign up for said email
- @collazoprojects Good example-writers often don’t understand how much work goes into editing, prepping, and formatting for publication. #journchat
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@krista_parry I think the strategy in social media needs to be fluid and ever evolving. Different than marketing/pr strategy #journchat
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@bakercom1“better stories” and strong original content is key to all media. PR pitches should keep this in mind. #journchat
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mrsnatalie Since journchat I ENGAGE — call producers, assign editors, retweet more, just generally all around think about it! #journchat
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- @intheblack: Focus on strategy - not jump right into tactics. #journchat
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@30lines That’s where most miss the boat. Most companies should be using SM to engage CURRENT customers. #journchat
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@SternalPR:
Being able to connect with people in all fields, anywhere in the country, for a story on the go is a total yes-yes. #journchat
Opinions
- @journchat trending theme - overuse of ppl who describe selves as ” expert ” ” maven ” ” guru “
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@LizzHarmon:
I feel teaching our interns how to use soc med is our responsibility at our PR firm. #journchat
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@seamuscondron lot of old media still in denial.They reject what they fear. I see this in mag publishing especially #journchat
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@krisTK:
B/c of #journchat, I will rekindle relationships w reporters, editors, writers. Lunch, drinks, talks. Not just pitches
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@canarymegan:
SM and all other PR and marketing Yes-Yes: Know your audience & know what your end goals are! #journchat
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@seamuscondron Companies once considered staples will implode from refusal to adapt their philosophy & biz models #journchat
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Social media
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@evanspatrick:
Isn’t it interesting there are far more no-no’s for social media than surefire practices? #journchat
- @BJMendelson Honesty and transparency are the only requirements for any company getting into SM #journchat
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@juliebonnheath:
If you use interns in your agencies, please, please, please teach them Social Media and have them “work it”. #journchat
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@DominickEvans:
My #1 soc media yes-yes is to always be honest and truthful even when I know ppl aren’t going 2 like my opinion or agree #journchat
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@krisTK:
SM requires that you put yourself out there for all to see. Sometimes feel nekkid, exposed. Getting used to it. #journchat
- @LizzHarmon: Provide value to your followers; don’t just get on and endlessly chat. Give back to the community. #journchat
- @mediaphyter. Transparency is VERY crucial, not only on Twitter, but in ANY social media tool, service & platform. #journchat
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BGleas #journchat I’ll definitely look more into things like @pitchengine, as well as creating an on-line media packet/SM page with video & photos
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@mediaphyter:
My “yes yes” is to be as transparent as possible to my network so they can know the authentic me and I can know them the same way #journchat
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@notblue My jschool was testing b/vlogs, but Twitter was way over their heads. It was near-impossible to show value of RSS.
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@NBCNewsCrew:
My “Yes-Yes” is to LISTEN! Listen a lot to SM and find great stories! Then interact with sm and use it as a powerful resource! #journchat
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@DominickEvans:
my yes-yes is to be entertaining - always - even if you’re passionately disagreeing w/ someone #journchat
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@TwinToddlersDad:
My SM No-No not adding value to the SM conversation, only promoting your own stuff, or not following up on promises #journchat
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@westseattleblog exactly why we all MUST stop using “blogging” as a verb. it’s ‘just’ online writing, in many disciplines. #journchat
Mainstream media
- @standupkid: I’ve noticed several TV stations using Twitter to reach out–if not for sources–for witnesses, photos, story subjects… #journchat
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@dpolitis:
I know CES09 is expecting 4500+ journos this week, down a bit from last yr. Overall attendance is supposed to be down 10% to 130K #journchat
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@seamuscondron:
The consumers need to play the role of guardians at the gate, making sure bad habits aren’t brought to new mediums. #journchat
During each #journchat session I receive several inquiries on the “how to’s” of participating in a converation using a hashtag (or pound sign). Follow these easy screen shots for a basic understanding of hashtags and tracked conversations.
TIP: Click on the screen shots for full view.
Type in your tweet as you would any tweet. The only difference is that you add in the hashtag of #journchat somewhere in your tweet. (It doesn’t have to be at the end, although that is most common.)
To track all of the people participating in the conversation, use a tool like Twitter Search. Type in the word “journchat” (you don’t need to type in the # if you want to see comments from the @Journchat moderator, too.) 
You’ll need to refresh the Twitter Search page frequently to stay current on the conversation. Each #journchat session averages around 2,000 tweets (or more).
If you would like to follow the conversation in other ways, check out TweetChat (which is what I use) or TweetGrid. Both are great applications.
This a quick introduction to using hashtags, such as #journchat on Twitter. Jump in and be part of the ongoing conversation.
I’ve received many questions asking who participates in the #journchat sessions. Last week I did a quick survey (sharing the results during the session), this week I thought I’d utilize the blog. During tonight’s session I will send a link to this post several times in the hopes people will include their information in the comments section.
EXAMPLE: Your Name, link to your twitter ID, CLASSIFY YOURSELF IN ALL CAPS (i.e. journalist, public relations, blogger, analyst, student, other, etc.), link to your website.
Sarah Evans, http://twitter.com/prsarahevans, PUBLIC RELATIONS, http://journchat.info
Don’t forget to join the #journchat Facebook group, too!
Twitter was a buzz today about the Tribune Company’s decision to file for bankruptcy protection. The company owns the Chicago Tribune, Los Angeles Times, Baltimore Sun, Orlando Sentinel and more. There was a lot of shock and awe on Twitter and several blogs after the announcement. One particular blog post caught my eye. It was titled “Chicago Tribune bankruptcy means bloggers beware” from Anthony
Richardson (@Webfugitive ). The post in summary says, journalists have a better opportunity to have a successful blog because of their resources and experiences, and if you’re blogging now you need to step
up your game or partner with a journalist to be a guest blogger on your site.
I’ve already seen a few trends with some of the other successful blogs:
- Bloggers having a journalism background
- Bloggers having guests to write
- Bloggers having a PR/marketing background
With that being said and the newspaper and traditional media going down faster than you can tweet “fail whale,” will bloggers and journalists work together? Will journalists become the new a-listers in the blogger world?
Will existing bloggers reach out to laid off journalists to either train them on blogging or how to use social media tools for new career opportunities online?
What are you going to do change or market your blog to compete with the thousand of new blogs launching everyday?
All questions for #journchat
Chicago Tribune Bankruptcy means bloggers beware.
http://webfugitive.com/2008/12/08/chicago-tribune-bankruptcy-means-bloggers-beware/
Tinyurl of post above: http://idek.net/s9
Wayne Sutton
Community Content Manager
Social Media Strategist, Technology Evangelist
and Mobile Consultant
Wayne@Wayne-Sutton.com
www.Wayne-Sutton.com
im: waynesutton12
twitter.com/waynesutton
linkedin.com/in/waynesutton
journchat originated via the microblogging site, Twitter. I believe there is a need in this evolving world of media and public relations for some major dialogue between those who make it happen.
The mission of #journchat is to keep an ongoing, open dialogue between journalists, bloggers and public relations professionals (for as long as we can).
The conversation takes place every Monday night from 7 to 10 p.m. CST via Twitter. All tweets should be tagged with #journchat. To follow the conversation, go to http://search.twitter.com or http://tweetgrid.com/ and type in #journchat. It’s a live streaming conversation. (There is even a new UK version launching next week to accommodate those in a drastically different time zone.)
#journchat is a SAFE environment where all can freely post questions and answers. Constructive criticism and “brutal facts” are welcome! The quality of dialogue in each session is only as good as those who participate. (And, boy, we’ve already had great dialogue!)
Follow @journchat or @PRsarahevans for the low down on #journchat on Twitter!
Thank you for participating in what may just be a revolutionary idea for our industries!
Best,
Sarah Evans
p.s. Thank you to @miketempleton for creating the #journchat blog!
This work is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License.
